Bacardi – Brand Augmentors

An on consumption brand augmentor campaign, created to boost brand awareness and portfolio listings.

When New Era Agency met with Bacardi to be briefed on the vision for their campaign, we knew it would be an instant fit. Bacardi’s vision is to be the world’s leading premium spirits house, with its brands bringing people together for exceptional drinks experiences. Our vision is to provide the people and technology to evolve today’s ideas into tomorrow’s solutions, acting as the catalyst for brand growth.

Brand Augmentors

Starting with recruitment, we sourced what would be the ideal candidates to live the Bacardi brand. The augmentors were then trained and developed to deploy in trade.

Content Collaborators

Together with Bacardi, we created a script and sourced videographers and crew that could create a short film, capturing the essence of what the brand was executing in Cape Town.

Reporting Software

To monitor growth and increased product listings in on con venues in Cape Town, we created campaign specific software that could track and report on the campaigns success.

Event Activations

Faciliate and setup brand activation opportunities together with Bacardi in order to drive awareness and education around the Bacardi portfolio to legal age consumers.

Brand Awareness

Drive training, development & support of all campaign activation staff with the purpose to engage and educate venue owners and legal age consumers around the brand and the Bacardi portfolio.


Monitor and track the efficiency of Brand Augmentors through campaign specific software for Client, through data and reporting.

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