Bacardi – Brand Augmentors
An on consumption brand augmentor campaign, created to boost brand awareness and portfolio listings.
Starting with recruitment, we sourced what would be the ideal candidates to live the Bacardi brand. The augmentors were then trained and developed to deploy in trade.
Together with Bacardi, we created a script and sourced videographers and crew that could create a short film, capturing the essence of what the brand was executing in Cape Town.
Faciliate and setup brand activation opportunities together with Bacardi in order to drive awareness and education around the Bacardi portfolio to legal age consumers.
Drive training, development & support of all campaign activation staff with the purpose to engage and educate venue owners and legal age consumers around the brand and the Bacardi portfolio.
Monitor and track the efficiency of Brand Augmentors through campaign specific software for Client, through data and reporting.