2015 – 2018


Huggies – Clinic Campaign

A campaign aimed at engaging new moms through educational information relating to Huggies product offerings.

This campaign set out to  positively place Huggies in the minds of expecting moms, particularly those in their third trimester who begin searching for baby products. The campaign was activated across multiple regions, reaching over 160 clinics mainly in the informal market, on an ongoing basis, 5 days a week over an 18 month period. The purpose – to engage and educate expecting moms, providing them with samples and knowledge on what Huggies has to offer for their babies.

Strategic Development

The planning and deployment of the campaign was achieved as a collaborative effort, through daily scheduling and online management of staff throughout the activation regions.

Unique Augmentors

The Brand Augementors for the campaign were selected based on the most important criteria – they had to be mothers who were nurses or had caregiving experience.

Logistics & Reporting

Stock management facilities were setup according to statutory requirements and inventory as well as performance reporting was done through online software develeoped through New Era Agency.

Clinic Activations

Propose, engage, faciliate and setup brand activation opportunities together with Huggies throughout South Africa in order to drive awareness and education around their products in clinics.

Brand Awareness

Drive training, development & support of all campaign activation staff with the purpose to engage and educate expecting moms around the offerings of Huggies and convert consumers from competitor products.


Planned and prepared stock management facilities to store Huggies products, ensuring they maintain the best possible condition in their journey from storage to distribution.

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Life & Style Centre, 
Prime Park, 
Montague Gardens, 
Ncondo Place,
Umhlanga Ridge,