2015 – 2018
Huggies – Clinic Campaign
A campaign aimed at engaging new moms through educational information relating to Huggies product offerings.
The planning and deployment of the campaign was achieved as a collaborative effort, through daily scheduling and online management of staff throughout the activation regions.
The Brand Augementors for the campaign were selected based on the most important criteria – they had to be mothers who were nurses or had caregiving experience.
Logistics & Reporting
Stock management facilities were setup according to statutory requirements and inventory as well as performance reporting was done through online software develeoped through New Era Agency.
Propose, engage, faciliate and setup brand activation opportunities together with Huggies throughout South Africa in order to drive awareness and education around their products in clinics.
Drive training, development & support of all campaign activation staff with the purpose to engage and educate expecting moms around the offerings of Huggies and convert consumers from competitor products.
Planned and prepared stock management facilities to store Huggies products, ensuring they maintain the best possible condition in their journey from storage to distribution.