2015 – 2018
Huggies – Clinic Campaign
A campaign aimed at engaging new moms through educational information relating to Huggies product offerings.
This campaign set out to positively place Huggies in the minds of expecting moms, particularly those in their third trimester who begin searching for baby products. The campaign was activated across multiple regions, reaching over 160 clinics mainly in the informal market, on an ongoing basis, 5 days a week over an 18 month period. The purpose – to engage and educate expecting moms, providing them with samples and knowledge on what Huggies has to offer for their babies.
Strategic Development
The planning and deployment of the campaign was achieved as a collaborative effort, through daily scheduling and online management of staff throughout the activation regions.
Unique Augmentors
The Brand Augementors for the campaign were selected based on the most important criteria – they had to be mothers who were nurses or had caregiving experience.
Logistics & Reporting
Stock management facilities were setup according to statutory requirements and inventory as well as performance reporting was done through online software develeoped through New Era Agency.