2015 – 2018


MTN – Fibre to the Home

A fibre to the home campaign, driving awareness on MTN’s network and solutions.

MTN Supersonic tasked New Era Agency to nationally drive sales and awareness of their FTTH network and solutions, through brand activations and unique selling opportunities. New Era Agency also created awareness around the acquisition of Smart Village, acquiring new users and converting existing users to supersonic products.

Contact Centre 

Conceptualising and executing an inhouse call centre to close leads generated by the field sales force and acquire new sales via inbound and outbound calling.

Software Solutions

Front end and backend software development to capture leads and show benefits of Fibre vs. ADSL solutions and report on campaign return on investment through conversion tracking.

Brand Activations

Liaising with homeowners’ associations, malls & schools to set up activations and events to drive awareness around fibre solutions offered by MTN and educate consumers on the differences between network solutions.

Event Activations

Propose, engage, faciliate and setup brand activation opportunities together with MTN throughout South Africa in order to drive awareness and education around Fibre to the Home & supersonic products.

Brand Awareness

Drive training, development & support of all campaign activation staff and FTTH sales teams, with the purpose to engage and educate consumers around the offerings of MTN and convert consumers from competitor products.

Call Centre

Recruit, train and deploy a full fledged call centre to handle all lead generation, deal with customer queries and feed leads to the sales team in order to meet KPI’s and increase conversion to MTN’s products.

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