2017 – Present
Projects
A product designed to give legal age smokers a better alternative versus the continued smoking of cigarettes.
IQOS is a brand under the umbrella of tobacco company, Philip Morris International. IQOS was launched into the South African market in late 2017, partnering with New Era Agency as the service provider to help accelerate and facilitate the growth of Non Combustible Alternatives in the South African market. Through rapid growth made possible by learnings and industry experience, IQOS opened its first flagship store in 2019 and the growth still continues.
Retail Kiosks
Starting with the brands first retail kiosk in V&A Waterfront, Cape Town, it has since grown to 9 in Gauteng, 1 in the Free State, 9 in the Western Cape and 2 In KwaZulu-Natal.
Sales Specialists
Apart from retail, the Brand also has its own dedicated sales specialists that are managed by New Era Agency, who take the brand into the consumers’ home and social meeting places.
Our Role
All this growth has been facilitated by the expertise and experience between New Era Agency and Philip Morris South Africa, where we as a service provider manage everything from staffing and sales to consumer insights and reporting.