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IT'S IN OUR DNA
THE History
2012
- New Era Agency was founded on 24 October 2012
2018
- Moved to own New Era Agency warehouse & office spaces
- Set up of 6 retail POS nationally
- Developed own retail POS to manage retail outlets
2013
- New Era Agency expands on a national scale
2014
- Development of first web-based application tool for major
FMCG brand
2019
2015
- New Era Agency begins conceptualization on NET tool
2020
- Expansion to 11 retail kiosks
- Surpass 30 Million Rands worth of IQOS stock sold
- Expansion to 11 retail experience outlets throughout South Africa
- Surpass 30 Million Rands worth of IQOS stock sold
2016
- New Era Agency executes its first activation in Kenya
- Development of NET tool
- Rebranding of company CI
2021
- Expansion to 20 retail experience outlets throughout South Africa
- Surpass 60 Million Rands worth of IQOS stock sold
2017
- Establishment of field sales force and call centre
- Shared warehouse space in JHB/KZN/CPT
- Set up of national sales system and CRM system for major
tobacco house Philip Morris South Africa
2022
- Surpass 105 Million Rands worth of IQOS stock sold