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IT'S IN OUR DNA
THE History
2012
- New Era Agency was founded on 24 October 2012​
2018
- Moved to own New Era Agency warehouse & office spaces​
- Set up of 6 retail POS nationally​
- Developed own retail POS to manage retail outlets​
2013
- New Era Agency expands on a national scale​
2014
- Development of first web-based application tool for major​
FMCG brand​
2019
2015
- New Era Agency begins conceptualization on NET tool​
2020
- Expansion to 11 retail kiosks​
- Surpass 30 Million Rands worth of IQOS stock sold​
- Expansion to 11 retail experience outlets​ throughout South Africa
- Surpass 30 Million Rands worth of IQOS stock sold​
2016
- New Era Agency executes its first activation in Kenya​
- Development of NET tool​
- Rebranding of company CI​
2021
- Expansion to 20 retail experience outlets throughout South Africa​
- Surpass 60 Million Rands worth of IQOS stock sold​
2017
- Establishment of field sales force and call centre​
- Shared warehouse space in JHB/KZN/CPT​
- Set up of national sales system and CRM system for major​
tobacco house​ Philip Morris South Africa
2022
- Surpass 105 Million Rands worth of IQOS stock sold​